Our Articles

Owning a Home Has Distinct Financial Benefits Over Renting [INFOGRAPHIC]

Some Highlights

When you rent, you build your landlord’s wealth, your monthly payment depends on ever-rising rents, and you don’t benefit from home price appreciation.
On the other hand, when you own your home, you build your own wealth, your monthl…

Housing Wealth: The Missing Piece of the Affordability Equation

Housing Wealth: The Missing Piece of the Affordability Equation | Simplifying The MarketThe real estate market is soaring today. Residential home values are rising, and that’s a big win for homeowners. In 2020, there was a double-digit increase in home values – a trend that’s expected to head toward similar levels this year. However, skyrocketing prices are causing some to start questioning affordability in the current housing […]

Don’t Wait To Sell Your House

Don’t Wait To Sell Your House | Simplifying The MarketWe’re in the ultimate sellers’ market right now. If you’re a homeowner thinking about selling, you have a huge advantage in today’s housing market. High buyer demand paired with very few houses for sale makes this the optimal time to sell for those who are ready to do so. Whatever the move you want to […]

Hope Is on the Horizon for Today’s Housing Shortage

Hope Is on the Horizon for Today’s Housing Shortage | Simplifying The MarketThe major challenge in today’s housing market is that there are more buyers looking to purchase than there are homes available to buy. Simply put, supply can’t keep up with demand. A normal market has a 6-month supply of homes for sale. Anything over that indicates it’s a buyers’ market, but an inventory level below […]

The Right Expert Will Guide You Through This Unprecedented Market

The Right Expert Will Guide You Through This Unprecedented Market | Simplifying The MarketIn a normal market, it’s good to have an experienced guide coaching you through the process of buying or selling a home. That person can advise you on important things like pricing your home correctly or the first steps to take when you’re ready to buy. However, the market we’re in today is far from […]

Have Your Day in the Sun by Moving Up This Summer [INFOGRAPHIC]

Some Highlights

Longer days and sunny weather mean summer is upon us, and what better conditions than right now to upgrade to the home of your dreams?
If your needs have changed, it’s a great time to upgrade – there’s likely high demand for your cur…

Why This Is Not Like 2008 Again

Why This Is Not Like 2008 Again | Simplifying The MarketDuring the Great Recession, just over a decade ago, the financial systems the world depended on started to collapse. It created a panic that drove some large companies out of business (ex. Lehman Brothers) and many more into bankruptcy. The financial crisis that accompanied the current pandemic caused hardship to certain industries and hurt many […]

Home Price Appreciation Is as Simple as Supply and Demand

Home Price Appreciation Is as Simple as Supply and Demand | Simplifying The MarketHome price appreciation continues to accelerate. Today, prices are driven by the simple concept of supply and demand. Pricing of any item is determined by how many items are available compared to how many people want to buy that item. As a result, the strong year-over-year home price appreciation is simple to explain. The demand […]

In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price

In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price | Simplifying The MarketFor generations, the process of buying and selling a home never really changed. A homeowner would try to estimate the market value of their house, then tack on a little extra to give themselves some negotiating room. That figure would become the listing price. Buyers would then try to determine how much less than the full price […]

In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price

In Today’s Market, Listing Prices Are Like an Auction’s Reserve Price | Simplifying The MarketFor generations, the process of buying and selling a home never really changed. A homeowner would try to estimate the market value of their house, then tack on a little extra to give themselves some negotiating room. That figure would become the listing price. Buyers would then try to determine how much less than the full price […]

Why You May Want To Cash in on Your Second Home

Why You May Want To Cash in on Your Second Home | Simplifying The MarketWhen stay-at-home mandates were enforced last year, many households realized their homes didn’t really fulfill their new lifestyle needs. An office (in some cases two), a media room, space for children to learn, a gym, and a large yard are all examples of amenities that became highly desirable almost overnight. Zelman & Associates recently reported […]

Top Reasons To Own Your Home [INFOGRAPHIC]

Some Highlights

June is National Homeownership Month, and it’s a great time to consider the benefits of owning your own home.
If you’re thinking of buying a home, it might just help you find the stability, community, and comfort you’ve been searchin…

Dreaming of a Bigger Home? Why Not Buy It This Year?

Dreaming of a Bigger Home? Why Not Buy It This Year? | Simplifying The MarketAre you clamoring for extra rooms or a more functional floorplan in your house? Maybe it’s time to make a move. If you’ll be able to work remotely for the long-term or your overall needs have simply changed, it’s a great time to sell your house and move up. Why? With mortgage rates in their […]

What’s Motivating People To Move Right Now?

What’s Motivating People To Move Right Now? | Simplifying The MarketThis year, Americans are moving for a variety of reasons. The health crisis has truly reshaped our lifestyles and our needs. Spending so much more time in our current homes has driven many people to reconsider what homeownership means and what they find most valuable in their living spaces. According to the 2020 Annual National […]

6 Reasons to Celebrate National Homeownership Month

6 Reasons to Celebrate National Homeownership Month | Simplifying The MarketOur homes are so much more than the houses we live in. For many, they’ve also become our workplaces, schools for our children, and safe harbors in which we’ve weathered the toughest moments of a global pandemic. Today, 65.6% of Americans call their homes their own, a rate that has risen to its highest point […]

We Remember, Today and Always

We remember and honor those who gave all.

Homes Across the Country Are Selling Fast [INFOGRAPHIC]

Some Highlights

In today’s whirlwind real estate market, houses are selling at astonishing speed – from sea to shining sea.
Four years ago, the average house spent 39 days on the market. Two years ago, homes were on the market for about 24 days. Tod…

How Misunderstandings about Affordability Could Cost You

How Misunderstandings about Affordability Could Cost You | Simplifying The MarketThere’s a lot of discussion about affordability as home prices continue to appreciate rapidly. Even though the most recent index on affordability from the National Association of Realtors (NAR) shows homes are more affordable today than the historical average, some still have concerns about whether or not it’s truly affordable to buy a home right […]

Buying a Home Is Still Affordable

Buying a Home Is Still Affordable | Simplifying The MarketThe last year has put emphasis on the importance of one’s home. As a result, some renters are making the jump into homeownership while some homeowners are re-evaluating their current house and considering a move to one that better fits their current lifestyle. Understanding how housing affordability works and the main market factors that impact […]

Where Do Experts Say the Housing Market Is Heading?

Where Do Experts Say the Housing Market Is Heading? | Simplifying The MarketAs we enter the middle of 2021, many are wondering if we’ll see big changes in the housing market during the second half of this year. Here’s a look at what some experts have to say about key factors that will drive the industry and the economy forward in the months to come. realtor.com “. […]